Wayfinding & directional signs are designed to guide visitors through a property, helping them navigate from arrival to their final destination with ease. Unlike primary signage such as Monument Signs and Pylon Signs, which are built for visibility and identification, directional signs serve as secondary signage that directs traffic throughout a site. They are commonly installed in shopping centers, office parks, healthcare facilities, schools, and residential communities.
Directional signage is typically placed at key decision points—such as entrances, drive aisles, parking areas, and building walkways—to reduce confusion and improve the overall flow of traffic. These signs are built with durability in mind, often using aluminum, acrylic, or panel-based systems that can withstand outdoor conditions while maintaining a clean, professional appearance that aligns with the property’s branding.
These signs can be non-illuminated or illuminated depending on visibility needs, and they are often designed to complement larger ground signage for a cohesive look. While monument and pylon signs establish presence and attract attention, wayfinding & directional signs ensure visitors can easily find where they need to go once they arrive.
If you’re looking to improve navigation and create a better on-site experience, wayfinding & directional signage is a practical and essential solution for any property with consistent visitor traffic.
Choose the right face style to match your brand, visibility needs, and budget. Each option offers unique advantages in durability, illumination, and overall appearance—helping you create signage that stands out and performs.
Vinyl graphics are applied to a smooth sign face, typically made from materials like acrylic, polycarbonate, or aluminum panels. This method provides a clean, consistent appearance with sharp lettering and solid color coverage.
It’s a cost-effective and versatile option that works well for a wide range of standard signage applications, both interior and exterior.
Negative cut lettering is created by routing the letter shapes out of the face and backing them with acrylic. When illuminated, light shines through the acrylic, causing the letters to glow at night while maintaining a clean, flush appearance during the day.
This option offers a sleek, modern look with a subtle but highly effective illumination effect.
Push-thru lettering is similar to negative cut, but uses thicker acrylic that is routed into the exact shape of each letter and extends through the face of the sign. This creates added depth and dimension, while illumination produces a bright face and a subtle halo glow around the edges.
It’s a great option for a more bold, high-end appearance that stands out both day and night.
The cost of wayfinding & directional signage can vary widely depending on its size, construction materials, lighting options, and installation requirements. For most projects, a typical monument sign falls within the following range:
The ranges above reflect a typical wayfinding and directional sign project and are meant to give a general idea of pricing.
Every project is different—factors like building conditions, size, materials, and installation can impact the final cost. These numbers should be used as guidelines, not exact quotes.
At SignCrafters, we tailor each project to your needs. Reach out for a custom estimate based on your location and goals.
Covers materials and labor required for SignCrafters to fabricate your sign to approved specifications.
Covers labor and mobilization required for SignCrafters to professionally install your signage.
