Monument Sign

What is a Monument Sign?

A monument sign is a ground-level, freestanding sign designed to identify a business, development, or property at eye level. Unlike taller structures such as Pylon Signs, which are built for long-distance visibility, monument signs are positioned closer to the roadway and are ideal for capturing attention from nearby traffic and pedestrians. They are commonly installed at entrances to shopping centers, office parks, healthcare facilities, churches, and residential communities.

Monument signs are typically constructed with a solid base—often masonry, concrete, or an engineered aluminum frame—to create a permanent, architectural look that complements the surrounding building. Many designs incorporate materials like stucco, brick, stone, or metal panels to match the property’s branding and enhance curb appeal.

These signs can be non-illuminated or internally illuminated, and they’re often paired with other types of ground signage to create a complete wayfinding system. For example, a monument sign may serve as the primary identification at the entrance, while Wayfinding & Directional Signs guide visitors throughout the property, and pylon signs provide additional visibility from further distances.

If you’re looking for a professional, permanent signage solution that blends seamlessly with your property while clearly identifying your location, a monument sign is one of the most effective and widely used options.

Choose Your Style

Standard Face Options

Choose the right face style to match your brand, visibility needs, and budget. Each option offers unique advantages in durability, illumination, and overall appearance—helping you create signage that stands out and performs.

Flat

Flat faces are made from rigid materials like acrylic or polycarbonate, providing a smooth, durable surface. They offer a clean, straightforward appearance with consistent lighting and are a reliable option for most standard sign applications.

  • Made from rigid materials like acrylic or polycarbonate
  • Smooth, clean appearance
  • Most economical option

Flex

Flex faces use a stretched flexible material over an aluminum frame, making them ideal for larger signage. They provide even illumination across wide areas and are a cost-effective solution for big, impactful displays.

  • Flexible material stretched over an aluminum frame
  • Ideal for larger signage applications
  • More durable in storm conditions

Pan

Pan faces are molded, three-dimensional sign faces that add depth and structure to the design. They create a more pronounced, dimensional look and help enhance visibility while maintaining even illumination.

  • Molded, three-dimensional face for added depth
  • More impact resistant than flat faces
  • Enhances visibility with even illumination

Routed Face Options

Take your signage to the next level with routed face options. These techniques add dimension, contrast, and eye-catching illumination—perfect for businesses looking to stand out with a more custom, high-end look.

Negative

Negative cut lettering is created by routing the letter shapes out of the face and backing them with acrylic. When illuminated, light shines through the acrylic, causing the letters to glow at night while maintaining a clean, flush appearance during the day.

This option offers a sleek, modern look with a subtle but highly effective illumination effect.

  • Letter shapes are routed out of the sign face and backed with acrylic
  • Flush, smooth appearance during the day
  • Letters illuminate at night with a clean, even glow

Push Thru

Push-thru lettering is similar to negative cut, but uses thicker acrylic that is routed into the exact shape of each letter and extends through the face of the sign. This creates added depth and dimension, while illumination produces a bright face and a subtle halo glow around the edges.

It’s a great option for a more bold, high-end appearance that stands out both day and night.

  • Offers a premium, dimensional look that enhances brand presence
  • Combines bold illumination with refined edge glow
  • Commonly used on higher-end or architecturally focused signage

Optional Upgrades

Optional enhancements can improve visibility, add dimension, and elevate the overall look of your monument sign. These features allow you to better align your signage with your brand while helping it stand out in any environment.

Electronic Message Centers (EMCs)

Add a digital display to showcase changing messages, promotions, or announcements in real time. Ideal for high-visibility locations that need flexible, updatable content.

Flat Cut-Out Letters (FCO)

Precision-cut letters mounted to the sign face for a clean, dimensional look. A great upgrade from flat graphics without the cost of illumination.

Channel Letters

Individually fabricated, internally lit letters that provide strong visibility day and night. Perfect for making your brand stand out.

Monument Sign Pricing

The cost of a monument sign can vary widely depending on its size, construction materials, lighting options, and installation requirements. For most projects, a typical monument sign falls within the following range:

Mark the Spot (SURVEY)

$250 - $750

Permitting

$1100

Manufacturing

$7500 - $10,000+

Removal (If Applicable)

$500 - $2500

Sign Foundation

$3500 - $4500

Installation

$1000 - $2500

What to Expect for Your Investment

The ranges above reflect a typical monument sign project and are meant to give a general idea of pricing.

Every project is different—factors like building conditions, size, materials, and installation can impact the final cost. These numbers should be used as guidelines, not exact quotes.

At SignCrafters, we tailor each project to your needs. Reach out for a custom estimate based on your location and goals.

Similar Products

What Does Mark the Spot Mean?

Covers the marking of the proposed sign location so utility companies can identify underground lines before any digging begins.

Please Note: This is not a boundary or property survey.

What Does Permitting Mean?

Covers administrative time for SignCrafters to prepare and submit permit documentation on your behalf, along with municipality fees, engineering, and Notice of Commencement (NOC) costs.

What Does Manufacturing Mean?

Covers materials and labor required for SignCrafters to fabricate your sign to approved specifications.

What Does Sign Removal Mean?

Includes removal and disposal of existing signage, whether from a previous tenant or to make way for a new sign installation.

Please Note: SignCrafters does not patch or paint building surfaces unless otherwise agreed upon.

What Does Sign Foundation Mean?

Covers excavation and installation of the sign foundation, including concrete and steel components designed to securely anchor the sign.

What Does Installation Mean?

Covers labor and mobilization required for SignCrafters to professionally install your signage.